Signal-based lead generation

The best B2B lead is a company that just did something: filed an LLC, opened five engineering roles, or has a federal contract expiring in nine months. These feeds deliver those events as structured records, on your schedule, at primary-source freshness — for cents instead of broker prices.

The thesis

Lists go stale. Signals don't.

A purchased lead list is a snapshot of the past: by the time a broker sells you a “new businesses” list, the plumber has a bank, an insurer and a bookkeeper. A signal is an event — this entity filed yesterday, this company opened five data roles this morning, this $4.7M contract ends in 11 months — delivered while acting on it still matters.

These actors deliver exactly three such events, from official primary sources, as structured records you can route anywhere. You pay cents per record, only for what each run returns.

Signal	Actor	Economics
A business was just formed	New Business Filings	$0.004/record vs $0.20–$0.75 at list brokers — and fresher.
A company started hiring for X	ATS Job Board Scraper	Delta mode bills only the diff: ~$0.06/day on a 100-company watchlist.
A federal contract expires soon	GovCon Monitor	Recompete radar 6–12 months before the RFP drops, $0.003/record.

Reference pipeline

Filing → CRM in five steps, no code

daily new-LLC pipeline (Apify schedule + webhook)

1. SCHEDULE   Apify Console → actor → Schedules → daily 07:00
2. FILTER     input: {"states": ["CO","CT"], "daysBack": 1}
3. WEBHOOK    Run succeeded → POST dataset to your endpoint / Zapier / n8n
4. CRM        dedupe by record_id → create account + timed outreach task
5. COST       ~40 fresh CO+CT filings/day ≈ $0.16/day ≈ $5/month

The same shape works for the other two signals: swap the actor and the filter. Developers can replace the webhook with the Python/JS client or plain REST.

Three plays

Run these this week

Day-one outreach

Welcome the newest businesses in your state

Insurance, bookkeeping, web design, payroll, banking: schedule New Business Filings daily for your states. Formation-mill filings are auto-flagged so your list is real operators, not 5,000 shells at one registered-agent address.

Hiring triggers

Catch the budget while it's being spent

Five new data-engineering roles means new data infrastructure. Run ATS delta mode daily over your prospect list and route new postings by department to the right rep — removed postings tell you when a project died, too.

Recompete capture

Find the RFP a year before it exists

GovCon Monitor's recompete mode lists expiring contracts in your NAICS codes with incumbent, value and days_until_expiry — plus whether a recompete notice is already live. Capture pipelines start here.

Coming next: UCC filings

Fresh UCC-1 financing statements — every filing is a business that just borrowed money, and names the lender. Watch the store profile for launch.

Start with filings →